PR nightmare at the 2012 Oscars and Grammys

Who doesn’t love watching some of the most famous celebrities walking the red carpet and performing live for millions of viewers on television?

On February 26 2012, the 86th Annual Oscars was held at the Kodak theatre. Sacha Baron Cohen is a British comedian/actor that is known for taking his act just a little too far. While walking the red carpet, Cohen dressed up as his character for his new movie, The Dictator, and “spilled” the ashes of Kim Jong II over Ryan Seacrest’s expensive tuxedo. However, the ashes turned out to be Bisquik pancake mix.

Sacha Baron Cohen is The Dictator

Although Cohen was immediately thrown out of the red carpet event, Seacrest kept his cool on camera. From a PR standpoint, Cohen was desperately trying to promote his new movie and stir up a good laugh. Personally, I thought the publicity stunt was harmless and all in good fun. To be honest, Seacrest had to have known that he was up to no good–I would advise Seacrest to stay away from interviewing him again.

At the 2012 Grammys, Chris Brown was allowed to perform twice on stage, and he even won a Grammy for best R&B album. Although Brown is a very talented individual, a lot of celebrities disliked the idea that he was allowed to perform after his physically abusive encounter with singer/pop star, Rhianna three years ago.

Seth Rogan made a joke about the singer being allowed to perform at the Grammys: “You say a few hateful things, they don’t let you within a few hundred yards of the Oscars,” Rogen said. “You can literally beat the s— out of a nominee and they’ll ask you to perform twice at the Grammys.”

After Brown won the Grammy, he turned to twitter and posted: “HATE ALL U WANT BECUZ I GOT A GRAMMY Now! That’s the ultimate f— OFF!”

His tweet was eventually deleted by his PR staff later that day, but the damage had been done. Brown added fuel to the fire when he immaturely posted a tweet about his win for all twitter followers to see. In my opinion, his tweet should have looked something like:

“I am blessed to have won a Grammy this year. I hope America will give me a second chance so I can become a new man. Thank you for all of my fans who have continued to support me.”

Although Brown’s PR staff can work with him to improve his image to the public, Brown seems stubborn and unwillingly to do so. If that is the case, it would be best for his PR staff to move on from a client who does not want help and find another client to work with.

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