PR nightmare at the 2012 Oscars and Grammys

Who doesn’t love watching some of the most famous celebrities walking the red carpet and performing live for millions of viewers on television?

On February 26 2012, the 86th Annual Oscars was held at the Kodak theatre. Sacha Baron Cohen is a British comedian/actor that is known for taking his act just a little too far. While walking the red carpet, Cohen dressed up as his character for his new movie, The Dictator, and “spilled” the ashes of Kim Jong II over Ryan Seacrest’s expensive tuxedo. However, the ashes turned out to be Bisquik pancake mix.

Sacha Baron Cohen is The Dictator

Although Cohen was immediately thrown out of the red carpet event, Seacrest kept his cool on camera. From a PR standpoint, Cohen was desperately trying to promote his new movie and stir up a good laugh. Personally, I thought the publicity stunt was harmless and all in good fun. To be honest, Seacrest had to have known that he was up to no good–I would advise Seacrest to stay away from interviewing him again.

At the 2012 Grammys, Chris Brown was allowed to perform twice on stage, and he even won a Grammy for best R&B album. Although Brown is a very talented individual, a lot of celebrities disliked the idea that he was allowed to perform after his physically abusive encounter with singer/pop star, Rhianna three years ago.

Seth Rogan made a joke about the singer being allowed to perform at the Grammys: “You say a few hateful things, they don’t let you within a few hundred yards of the Oscars,” Rogen said. “You can literally beat the s— out of a nominee and they’ll ask you to perform twice at the Grammys.”

After Brown won the Grammy, he turned to twitter and posted: “HATE ALL U WANT BECUZ I GOT A GRAMMY Now! That’s the ultimate f— OFF!”

His tweet was eventually deleted by his PR staff later that day, but the damage had been done. Brown added fuel to the fire when he immaturely posted a tweet about his win for all twitter followers to see. In my opinion, his tweet should have looked something like:

“I am blessed to have won a Grammy this year. I hope America will give me a second chance so I can become a new man. Thank you for all of my fans who have continued to support me.”

Although Brown’s PR staff can work with him to improve his image to the public, Brown seems stubborn and unwillingly to do so. If that is the case, it would be best for his PR staff to move on from a client who does not want help and find another client to work with.

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Non-profit Project!

Hello, My name is Brooke Hidalgo and I am a junior attending Louisiana State University.

My group and I have been assigned to complete a project working alongside with SCVNGR to help bring awareness to local non-profits within the area. We have decided to work with an outdoor organization for our project. Originally, I wanted to work with animal non-profit organizations, however it seemed easier to work with a well-known organization with lots of activities and facilities that have already been established. I was excited to be able to choose our own non-profit because it brings us closer to those who are less fortunate than us. My role in our big project is the “Strategy Director”. This means I am responsible for developing unique advertisements for our non-profit, while also communicating effectively to my group and the organization.

To put it simply, SCVNGR is a gaming application for your smart phone that actively engages you with the application. Users of SCVNGR can “check-in” around areas in Baton Rouge and compete challenges at those locations. By doing these challenges, you can receive special rewards from the companies. This gaming application is very different from foursquare because you are actively receiving points and prizes for completing challenges. SCVNGR can ultimately help jump start an organization while also bringing new customers in.

If our plan to work along with our first organization fails, we have chosen to work with the non-profit, Yelp. I personally have a special place in my heart for this organization because back in the summer of 2011, I adopted a precious puppy. Yelp takes adoptable dogs from kill shelters and shelters them until the dogs can find their forever home. Yelp currently posts pictures of adoptable animals on their facebook page…you just can’t resist those puppy eyes!

As a future career, I would love to work with animal abuse associations to put an end to animal abuse through out the nation. I believe this project will jump start my career because I will have hands on experience working with another outdoor organization. I believe PR specialists can spread the word of organizations in a clear and professional manner (although sadly, this is not always the case). It is important for my generation to understand the social media and how it works, especially in my future job profession. I look forward to learning more about SCVNGR and being a part of a team that cares about bettering our local organizations.